City Cast Madison logo

Whole vs. Term Life Insurance: Which is the Right for You?

Posted on April 6, 2023   |   Updated on September 30, 2025
Bank of Sun Prairie

Bank of Sun Prairie

Photo by Jens Lelie / Unsplash

Photo by Jens Lelie / Unsplash

This is a sponsored post from Bank of Sun Prairie. It was not written by the Madison Minutes news team.

According to a recent LIMRA and LIFE Foundation study, more than 50 percent of American respondents overestimated life insurance costs by three times or more than the actual amount. Most policies average between $40 and $55 a month, depending on the coverage type. This discrepancy in cost expectation can lead to putting off coverage or dismissing life insurance as an unaffordable luxury exclusively for the wealthy.

Life insurance provides a financial safety net for your family in the event of an untimely death. If you need coverage, the two primary options are whole and term life insurance.

Whole vs. Term Life Insurance

Are you trying to decide the best fit for your family's needs? Here's a synopsis of each type of life insurance coverage.

Whole Life Insurance Explained

Whole life insurance, also known as traditional life insurance, offers permanent coverage for the insured person — as long as their premiums are paid on time. Additionally, whole life insurance includes a savings component called "cash value" that accrues interest at a fixed rate on a tax-deferred basis.

According to the Insurance Information Institute (III), whole life insurance is the most pervasive type of permanent life insurance.

Benefits of Whole Life Insurance

  • Guaranteed payout: Whole life insurance includes a guaranteed death benefit, as long as the account is in good standing.
  • Fixed premiums: No matter what type of life insurance, you’ll be required to make monthly payments. However, whole life insurance has fixed premiums. The monthly payment stays the same throughout the policy's entirety.
  • Cash value: Whole life insurance builds cash value. This feature means that a percentage of each payment is set aside and added to the policy’s cash value, accumulating throughout the policy's duration. Some companies allow policy owners to withdraw funds or borrow against their cash value.

Term Life Insurance Explained

Term life insurance provides coverage for a set amount of time, usually one, five, 10, or 30 years. If the insured outlives their policy, their beneficiaries won’t receive any money. That said, the policy owner can terminate, renew, or convert their policy to permanent coverage once it expires.

Benefits of Term Life Insurance

  • Affordable: Term life insurance is usually more economical than whole life insurance. This disparity is because, with term life insurance, the policyholder's coverage is for a limited predetermined time.
  • Flexible: Term life insurance is also adjustable. Policyholders can choose how long they’d like their term insurance to last — whether it’s one, five, 10, or 30 years.
  • Tax-free death benefit: If the insured dies during the policy term, their beneficiary or beneficiaries will receive a tax-free lump sum from the insurance company.

How to Choose the Right Type of Life Insurance

Life insurance isn’t one-size-fits-all. Before you make a final decision, do some research. Think about what kind of coverage you need, why, and how long you need it. Educating yourself is the best way to make an informed choice.

A term life policy is probably the best option if you’re interested in affordable coverage for a specific period. However, if you're comfortable paying a higher premium and are interested in another investment tool, you may want to look into a whole life insurance policy.

The team at Bank of Sun Prairie is pleased to offer this information through our partnership with Madison Minutes. Our Financial Fitness Center offers 50+ digital short courses in English and Spanish. Visit us in Sun Prairie and Cottage Grove today or bankofsunprairie.com. Serving Greater Dane County and beyond.



Message and data rates may apply. Member FDIC. Equal Housing Lender.

Share article

Hey Madison

Sign up for your free daily toolkit to get the most of the city you love.

Can't subscribe? Turn off your ad blocker and try again.

The latest in Madison

Madison's BestOctober 8

Your Favorite Spots To Meet Your Neighbors in Madison

City Cast Madison Neighbors share their favorite places in Madison.

Rolling green hills with wildflowers.
Madison, ExplainedOctober 7

UW-Madison Professor Receives Nobel Prize in Physics

Discover the backstory behind UW-Madison professor Francis Halzen's Nobel Prize in physics for pioneering the IceCube Neutrino Observator...

An observatory at the South Pole. A metal structure sits on a desolate landscape with the cosmos above it.
Madison's BestOctober 5

Where To Get Scared in Madison for Spooky Season

Looking for a scare this October in Madison? From horror movies to haunted forests and eerie ghost tours, here is your ultimate guide to...

A poster for "Jeckyll & Hyde" - a ballet dancer in black leaps in front of a foggy, London background.
Food & DrinkOctober 1

The Best Fall Drinks To Try in Madison

Looking for the perfect pumpkin spice or autumnal drink? Here is your guide to the best coffee shops and bars serving special fall bevera...

A group of multi-colored cocktails sit on a wooden bar.
Madison's BestOctober 1

What To Do in Madison in October 2026

Plan your perfect October 2026 in Madison! Check out the 25th Wisconsin Book Festival, cheer on the Badgers, tour haunted spots, and find...

City Cast Madison’s Hayley Sperling, Bianca Martin, Rob Thomas, and Jade Iseri-Ramos stand in front of a wooden arch-shaped bookcase that is holding books that will be featured at the Wisconsin Book Festival Fall Celebration.
Neighborhood GuidesSeptember 29

Browse the Imagination Center, Madison’s Newest Library

Explore Madison's new Imagination Center at Reindahl Park—the city's first public library in 26 years. Take a virtual tour of this vibran...

The outside of the Imagination Center. A blue tiled buildiing with a sign that read "Library."
Madison, ExplainedSeptember 28

What To Know About The Proposed BECI Transmission Line

The 190-mile BECI high-voltage transmission line aims to secure Wisconsin’s grid, but locals and the Dane County Board are demanding dela...

Two large electric towers stand next to a white house.
Food & DrinkSeptember 24

The Best New Restaurants in Madison

This month’s list of the area’s best new restaurants includes a new outpost for a wildly popular local pizza chain, a new sushi spot near...

People eating at booths in a restaurant with a glassed-in kitchen at the rear.