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January 26, 2026

Why the Coliseum Redevelopment Is Actually a Pretty Huge Deal

City Cast Madison

Why the Coliseum Redevelopment Is Actually a Pretty Huge Deal

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In September, Dane County sought proposals to renovate the Veterans Memorial Coliseum at  Alliant Energy Center. They received a single response. It’s from local concert giant FPC Live, which started as a small business running the box office at the Coliseum and now is largely owned by Live Nation, the world's biggest live entertainment company. 

In a piece for Tone Madison, Nick Pjevach, chair of the Madison Arts Commission, wrote “Dane County should apply strict scrutiny of its partnership proposal with FPC Live.” Host Bianca Martin chats with Nick about why he thinks the county should be careful when planning out the future of the publicly owned Coliseum. 

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