City Cast Madison logo

How Dan Savage Acted Up in Madison

Posted on April 15, 2025   |   Updated on September 30, 2025
Rob Thomas

Rob Thomas

A man in a gray T-shirt.

Before he was a well-known sex advice columnist, Dan Savage lived in Madison and fought for LGBTQ+ rights amid the AIDS epidemic. (Brian Gabbe / Getty Images)

When Dan Savage talked to host Bianca Martin on the City Cast Madison podcast, it was a bit of a homecoming.

Most people know Savage as the country’s longest-running sex advice columnist, who has been writing his “Savage Love” column since 1991 and recording his “Savage Lovecast” since 2007. Add in his several books and his amateur erotic “HUMP! Film Festival,” which returns to the Barrymore Theatre on April 19, and perhaps nobody knows more about what Americans do when the lights go out than Savage.

City Cast

Talking Madison, Sex, and Progress with Dan Savage

00:00:00

But you might not know that Savage spent a little time in Madison. Here’s how it formed him as both a writer and an activist.

Getting Savage

Savage moved to Madison from West Berlin in 1990, where he worked at Four Star Video Heaven. On the podcast, Savage said he enjoyed his time in Madison, eating at Himal Chuli and The Plaza, and navigating relationships in the city’s gay club scene.

“I was still learning when I was in Madison, not that I wasn’t good at monogamy, but monogamy wasn’t good for me,” he said.

Savage befriended Tim Keck, who co-founded The Onion, as chronicled in Christine Wenc’s book “Funny Because It’s True,” and started writing “Savage Love” while he was working at the video store.

When Keck moved to Seattle the next year, Savage went with him and brought “Savage Love” to The Stranger, the influential alt-weekly Keck founded.

A crowd of people holding up a white banner.

ACT UP was a national movement known for confrontational tactics in fighting for awareness of the AIDS epidemic. (NIH History Online / Flickr)

‘Acting Radical’

Savage’s time in Madison coincided with the rise of ACT UP (AIDS Coalition To Unleash Power), a grassroots movement of activists who used public demonstrations and in-your-face tactics, such as “die-ins,” to push for civil rights for the LGBTQ+ community and against indifference to the AIDS epidemic.

Then-Gov. Tommy Thompson and the Wisconsin Department of Corrections were frequent targets of ACT UP Madison for the department’s treatment of inmates with AIDS and HIV. Savage was part of the Madison chapter, and can be seen in archival footage on the steps of the Capitol wearing a T-shirt reading “SILENCE = DEATH.”

ACT-UP’s aggressive strategies fit Savage’s approach to activism perfectly. “The only way we can get our issues addressed is by acting radical, lying down on sidewalks, screaming and yelling and making radical demands and saying extreme things,” Savage was quoted saying at the time. “And then when we do that — which is the only way we can get press — we’re dismissed for our extremism.”

The Future of Acting Up

Savage now says that the energy and the joy that ACT UP activists displayed in the face of so much death for gay people was itself a powerful kind of activism against the forces of homophobia. He thinks it points a way forward for today’s protest movement.

“It drove them crazy when they saw that we were still joyful, that we were still having sex,” he said. “When they saw us making art and pornography and theater and dancing, because they wanted us curled up on the floor in the fetal position, unable to do anything. And we did everything, which included demonstrating and organizing and challenging and confronting. But also partying and loving each other.”

Share article

Hey Madison

Sign up for your free daily toolkit to get the most of the city you love.

Can't subscribe? Turn off your ad blocker and try again.

Madison, Explained

See All
Madison, ExplainedOctober 7

UW-Madison Professor Receives Nobel Prize in Physics

Discover the backstory behind UW-Madison professor Francis Halzen's Nobel Prize in physics for pioneering the IceCube Neutrino Observator...

An observatory at the South Pole. A metal structure sits on a desolate landscape with the cosmos above it.
Madison, ExplainedSeptember 28

What To Know About The Proposed BECI Transmission Line

The 190-mile BECI high-voltage transmission line aims to secure Wisconsin’s grid, but locals and the Dane County Board are demanding dela...

Two large electric towers stand next to a white house.
Madison, ExplainedSeptember 22

Know the Constitutional Amendments On Your Fall Ballot

Wisconsin's Nov. 3 election features key governor and legislative races—plus three Republican-backed constitutional amendments. Learn wha...

Multiple red, white, and blue "I Voted" stickers are scattered on a white table.
Madison, ExplainedSeptember 21

Big Changes Planned For Madison’s Breese Stevens Field

As Breese Stevens enters its second century, its owners plan to increase the number of concerts and events. But some neighbors of the fie...

A band playing on an outdoor stage in front of an audience.
Madison, ExplainedSeptember 15

The House on the Rock Is Even Weirder Than You Think

Located about an hour west of Madison, The House on the Rock is one of Wisconsin's most infamous, and certainly oddest, tourist attractio...

People in a narrow room covered in glass.
Madison, ExplainedSeptember 15

How To Guard Against Ticks in Wisconsin This Fall

Tick season isn't over yet. Learn what to expect from fall tick activity in Dane County and get expert tips on how to protect yourself an...

A close-up photo of a small eight-legged insect on a human arm.
Madison, ExplainedAugust 31

How Voit Farm Will Transform Madison’s East Side

For 160 years, the 65-acre Voit Farm was a Madison fixture. Explore the ambitious new redevelopment plan bringing hundreds of homes, gree...

Two large blue buildings under construction.
Madison, ExplainedAugust 24

Test Your Madison News Knowledge!

This week's news quiz dives into everything from a new downtown restaurant to a big shake-up at UW-Madison. Can you get every question ri...

Francesca Hong and David Crowley stand on stages.

The latest in Madison

Food & DrinkOctober 15

What Do Madison Beer Drinkers Really Want?

Brewery owner Garth Beyer surveyed over 350 people about their beer and bar preferences. These are his takeaways about Madison's beer scene.

A man sitting in a chair pours beer into a glass.
Madison's BestOctober 13

Practice Shelf-Care at the Wisconsin Book Festival

Discover your next great read at the 25th annual Wisconsin Book Festival Fall Celebration, Oct. 15-18. Enjoy free author events for all a...

A group of people browse a table of books in a bright sunlit space.
Madison's BestOctober 8

Your Favorite Spots To Meet Your Neighbors in Madison

City Cast Madison Neighbors share their favorite places in Madison.

Rolling green hills with wildflowers.
Madison's BestOctober 5

Where To Get Scared in Madison for Spooky Season

Looking for a scare this October in Madison? From horror movies to haunted forests and eerie ghost tours, here is your ultimate guide to...

A poster for "Jeckyll & Hyde" - a ballet dancer in black leaps in front of a foggy, London background.
Food & DrinkOctober 1

The Best Fall Drinks To Try in Madison

Looking for the perfect pumpkin spice or autumnal drink? Here is your guide to the best coffee shops and bars serving special fall bevera...

A group of multi-colored cocktails sit on a wooden bar.
Madison's BestOctober 1

What To Do in Madison in October 2026

Plan your perfect October 2026 in Madison! Check out the 25th Wisconsin Book Festival, cheer on the Badgers, tour haunted spots, and find...

City Cast Madison’s Hayley Sperling, Bianca Martin, Rob Thomas, and Jade Iseri-Ramos stand in front of a wooden arch-shaped bookcase that is holding books that will be featured at the Wisconsin Book Festival Fall Celebration.
Neighborhood GuidesSeptember 29

Browse the Imagination Center, Madison’s Newest Library

Explore Madison's new Imagination Center at Reindahl Park—the city's first public library in 26 years. Take a virtual tour of this vibran...

The outside of the Imagination Center. A blue tiled buildiing with a sign that read "Library."
Food & DrinkSeptember 24

The Best New Restaurants in Madison

This month’s list of the area’s best new restaurants includes a new outpost for a wildly popular local pizza chain, a new sushi spot near...

People eating at booths in a restaurant with a glassed-in kitchen at the rear.