What is IV vitamin therapy, and is it effective? Also known as intravenous nutrient therapy, IV therapy is a popular health and wellness trend in which a high dose of vitamins and minerals is administered directly into the bloodstream. The most popular IV mix is known as the “Myers cocktail,” named after the doctor who first began administering the therapy in the 1970s.
On the City Cast Madison podcast today, host Bianca Martin talks to Shahayra Majumder, co-owner of Hydrate IV Bar, which will open in March in Madison Yards, about the hot new wellness trend touted by celebrities and influencers.
Here’s some more details on what IV therapy is, how it works, and where to find it in Madison.
What Are the Benefits of IV Therapy?
The main benefit of IV therapy is that it allows the body to absorb nutrients quickly, rather than slowly as part of food or drink. In addition to quickly rehydrating the body, it’s also an effective way for people with digestive issues to receive the nutrients.
Proponents say it can provide positive benefits on a range of health issues, including dehydration, depression and anxiety, immune system boost, and jet lag relief. Some influencers say it’s just the thing to bounce back quickly from a hangover.
What Are the Concerns?
Other dieticians caution that receiving so many nutrients so quickly bypasses the body’s natural gatekeeping functions. Getting vitamins released into the bloodstream immediately rather than digested slowly in the stomach could lead to vitamin toxicity.
Where To Get IV Therapy in Madison
This chain is located in seven states, including in Madison on Junction Road on the far west side. It offers IV therapy, cryotherapy and NAD+ therapy as well as other services.
This medical wellness spa features “high-performance wellness” treatments like IV nutrient therapies, peptide therapies, and personally-designed nutrition and fitness programs.
Located on W. University Ave., this spa includes IV therapy treatments (such as the popular “Myers’ cocktail” as well as IV treatments that help with jet lag recovery, hangovers, athletic performance and immunity boosts.
This IV therapy spa boasts that its registered nurses are clinically-trained and advanced certified, so they are adept at administering IV therapy treatments, especially for the nervous or needle-averse.
Why go out to a spa when you can experience the benefits of IV therapy treatments in the comfort of your own home? This spa offers mobile therapies, bookmobile-style, including energy boosts, immune system boosts and even stomach flu relief.
