City Cast Madison logo
Advertisement image

The Best Events to Celebrate Hispanic Heritage Month in Madison

Posted on September 24, 2025   |   Updated on September 30, 2025
Rob Thomas

Rob Thomas

Two women hold brightly-colored flags behind their backs.

UW–Madison students Natalia Uzhca, at left holding the flag of Ecuador, and Michelle Perez, holding the flag of El Salvador, marched up Bascom Hill on Sept. 5 to celebrate Latine Heritage Month. (Jeff Miller / UW-Madison News)

Hispanic Heritage Month (also known as Latine Heritage Month) runs from Sept. 15 through Oct. 15. Originally created as a commemorative week in 1968 and expanded to a month in 1988, the month coincides with the Independence Day celebrations of eight countries, including Mexico, Brazil, Guatemala, Nicaragua, Honduras, and more.

It’s important to celebrate the contributions of America’s Latino and Hispanic communities every year. But the celebrations seem more crucial than ever this year, when those communities are under threat by the federal government’s mass deportation efforts, and the U.S. Supreme Court has ruled that ICE agents in California can use race as a factor to stop and detain people.

Here are several ways you can celebrate Hispanic Heritage Month in Madison.

American Family Insurance’s DreamBank will host a talk by Erika Cruz, founder of the Courage Driven Latina, called “Unlocking Your Purpose and Potential.” The talk takes place Sept. 25 and is free, but advance registration is required.

Xicana refers to women of Mexican descent living in the United States, and this special free virtual event sponsored by the Wisconsin Book Festival features eight Xicana writers reading from and discussing their work.

Madison’s Spanish-language radio station will host its annual luncheon at Monona Terrace. In addition to food, socializing, and an awards ceremony, the luncheon features keynote speaker Shiva Bidar, co-chair of the Latino Health Council of Dane County and Chief Social Impact Officer of UW Health.

Lakeview Library will host a free screening of the 2004 film “Machuca,” which looks at how the friendship of two Chilean boys from different social classes is tested by the growing civil unrest in their country in 1973.

Called “La Magia del Pueblo” (The Magic of Our Community), Centro’s annual fundraiser will feature live music and dancing, storytelling, an auction, food and drink, and more. With the “Magia” theme, attendees are encouraged to wear sparkles, vibrant colors or other fashion that celebrates their “magic.”

Thursday nights are free at the children’s museum, and they have a special Hispanic Heritage Month edition planned for Oct. 6. Enjoy music, food, arts activities and more.

The Barrymore Theatre is presenting a special free morning of cultural performances aimed at students, although it’s free and open to the public. Hispania America Show will take a tour of dance cultures, from Brazil’s tango to Cuba’s cha cha. Then, the Spanish Heritage Show will showcase the dance styles of Spain.

Share article

Hey Madison

Sign up for your free daily toolkit to get the most of the city you love.

Can't subscribe? Turn off your ad blocker and try again.
Advertisement image

Madison's Best

See All
Madison's BestOctober 5

Where To Get Scared in Madison for Spooky Season

Looking for a scare this October in Madison? From horror movies to haunted forests and eerie ghost tours, here is your ultimate guide to...

A poster for "Jeckyll & Hyde" - a ballet dancer in black leaps in front of a foggy, London background.
Madison's BestOctober 1

What To Do in Madison in October 2026

Plan your perfect October 2026 in Madison! Check out the 25th Wisconsin Book Festival, cheer on the Badgers, tour haunted spots, and find...

City Cast Madison’s Hayley Sperling, Bianca Martin, Rob Thomas, and Jade Iseri-Ramos stand in front of a wooden arch-shaped bookcase that is holding books that will be featured at the Wisconsin Book Festival Fall Celebration.
Madison's BestSeptember 23

‘Park People’ Will Satirize Madison’s Protest Culture

Madison filmmaker Corey Holl launches a crowdfunding campaign for his new political satire, "The Park People." Explore the proof-of-conce...

Two production staff members on the left hold equipment and a microphone for two actors sitting on a park bench being filmed.
Madison's BestSeptember 8

Ann Garvin Has a Surprise in Store For Her Readers

Madison author Ann Garvin shares her glee in throwing readers a curveball with her poignant, messy new novel, hitting stores September 8.

Author Ann Garvin poses in front of a red wall.
Madison's BestSeptember 1

What To Do in Madison in September 2026

Discover the best things to do in Madison, Wisconsin, in September 2026! From vibrant fall festivals to concerts and athletic events, pla...

A post for the theater show "Steady as She Goes" by Erica Berman. An illustration of a woman with blue flowing hair that looks like ocean waves.
Madison's BestAugust 17

Madison Artist Knocks It Out of the Park With Brewers Mural

Madison artist Emily Balsley unveils her new "Seventh Inning Stretch" mural at Fitchburg’s McKee Farms Park, inspired by her Brewers T-sh...

A woman paints a mural on a wall. The mural has a cornflower blue background and is populated with people and animals in Brewers uniforms and caps..
Madison's BestAugust 6

The Best Fish Fries in Madison

Friday fish fries are a tradition in Wisconsin, and Madison has lots of options. Here are some of our favorites, including Dexter’s Pub,...

A plate of fried fish and french fries.
Madison's BestJuly 31

Madison’s Best: Your Guide To August 2026 in Madison

Discover the best events, festivals, and activities in Madison this August 2026. Don't miss out on the ultimate summer highlights—plan yo...

The City Cast Madison team stands in front of a pop-up tent at the 2025 Magic Pride Festival.

The latest in Madison

Madison, ExplainedOctober 7

UW-Madison Professor Receives Nobel Prize in Physics

Discover the backstory behind UW-Madison professor Francis Halzen's Nobel Prize in physics for pioneering the IceCube Neutrino Observator...

An observatory at the South Pole. A metal structure sits on a desolate landscape with the cosmos above it.
Food & DrinkOctober 1

The Best Fall Drinks To Try in Madison

Looking for the perfect pumpkin spice or autumnal drink? Here is your guide to the best coffee shops and bars serving special fall bevera...

A group of multi-colored cocktails sit on a wooden bar.
Neighborhood GuidesSeptember 29

Browse the Imagination Center, Madison’s Newest Library

Explore Madison's new Imagination Center at Reindahl Park—the city's first public library in 26 years. Take a virtual tour of this vibran...

The outside of the Imagination Center. A blue tiled buildiing with a sign that read "Library."
Madison, ExplainedSeptember 28

What To Know About The Proposed BECI Transmission Line

The 190-mile BECI high-voltage transmission line aims to secure Wisconsin’s grid, but locals and the Dane County Board are demanding dela...

Two large electric towers stand next to a white house.
Food & DrinkSeptember 24

The Best New Restaurants in Madison

This month’s list of the area’s best new restaurants includes a new outpost for a wildly popular local pizza chain, a new sushi spot near...

People eating at booths in a restaurant with a glassed-in kitchen at the rear.
Madison, ExplainedSeptember 22

Know the Constitutional Amendments On Your Fall Ballot

Wisconsin's Nov. 3 election features key governor and legislative races—plus three Republican-backed constitutional amendments. Learn wha...

Multiple red, white, and blue "I Voted" stickers are scattered on a white table.
Madison, ExplainedSeptember 21

Big Changes Planned For Madison’s Breese Stevens Field

As Breese Stevens enters its second century, its owners plan to increase the number of concerts and events. But some neighbors of the fie...

A band playing on an outdoor stage in front of an audience.
Madison, ExplainedSeptember 15

The House on the Rock Is Even Weirder Than You Think

Located about an hour west of Madison, The House on the Rock is one of Wisconsin's most infamous, and certainly oddest, tourist attractio...

People in a narrow room covered in glass.